Article Exchange
The aim of article exchange is to write original articles for sites in exchange for a link back to your website within the body of the article (i.e. a contextual link). This is the best and most authoritative link you can gain for SEO and Google.
Content Sharing
The process of writing and sharing articles on content sharing sites to gain contextual one-way links from these sites back to your website.
Conversions
The number of conversion actions taken by a visitor, as set in the Goals section of Google Analytics. Organic conversions are conversions received from organic traffic only.
Google Analytics
Google Analytics is an enterprise-class web analytics solution that provides us with rich insights into your website traffic and WebGoals Marketing effectiveness. Powerful and Robust features allow us to see and analyze your complex traffic data and adjust our strategies accordingly.
Google Places
Google Places refers to a way for your business to appear in search results based on location, often using display maps.
Google Sitemap Creation
Google Sitemaps is a service that allows you to submit ALL of your pages to the Google index. It’s particularly useful for making sure that dynamically generated URLs or pages that are not adequately linked to on your site get indexed. By submitting your URLs in a Sitemap, you help Google’s web crawler do a more complete and efficient job of crawling your site. Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.
Keywords
Words or phrases visitors used on the search engines to find your website. Keywords are a meaningful indicator of relevance. Keywords [the words or phrases people use in search engines] are the bridge between your website and new business. Each additional combination of keywords that blends with other modifiers represents an immense opportunity to branch out from your originating topic and encroach on various streams of revenue. You can appeal to a vast array of consumers by cuing in on search behavior since each person communicates intent through their queries. Keywords are the gatekeepers between consumers and conversion; the more keywords your website ranks for, the higher probability your pages have for ranking across a broader array of popular search phrases.
Keyword Research
Combinations of keywords can be researched to insure the most effective combinations that will bring traffic to your site.
Page Descriptions
Your Page Description is the first impression that Internet Searchers get after reading your Page Title on the search engine’s results page. Many of these Web searchers will decide whether or not to click to your site based on your page description. Most search engines, use the description tag for the Web page’s description. The description tag is also used for indexing your site with almost all major search engines.
For these reasons, make sure that your description tag is descriptive, unique, clear, and concise and contains keywords that people use when they are searching for your site. Do not use for example, “This is Company ABC’s Home Page”. This is neither descriptive nor unique. Also, use different descriptions for different pages. This will allow your results to be unique in the results page if multiple pages from your site are displayed together.
Page Performance Terms
Page Views
Counts the number of times visitor viewed the page.
Unique Views
Each unique visitor to the site. Does not count repeat visitors.
Percent of Total Page Views
Percent of the total number of views from all pages of the website that were to a particular page.
Average Time on Page
Provides the average time that visitors viewed the page.
Percent Exit
Refers to the percent of visitors that left the site after viewing that page.
Robots.txt
When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored.
Social Bookmarking
Social Bookmarking refers to the process of building one-way links to your website from social bookmarking sites (very beneficial for SEO).
Title Tag – Optimization
The title tag is the text that appears on your browser’s title bar. Writing a dynamic page title can be difficult. It has to LOOK attractive so people will click on your listing (AND you need to include keywords too!) A compelling title needs to use 65 characters or less. A title is required in every HTML and XHTML document. Writing good title tags is one of the most important aspects of SEO, and is the backbone of any solid Search Engine Optimization program.
Visits/Organic VisitsThe term ‘visits’ refers to the number of people that visited your website. Organic visits is the number of visitors received from search engines only, excluding paid advertising.
SEO Glossary
Article Exchange
The aim of article exchange is to write original articles for sites in exchange for a link back to your website within the body of the article (i.e. a contextual link). This is the best and most authoritative link you can gain for SEO and Google.
Content Sharing
The process of writing and sharing articles on content sharing sites to gain contextual one-way links from these sites back to your website.
Conversions
The number of conversion actions taken by a visitor, as set in the Goals section of Google Analytics. Organic conversions are conversions received from organic traffic only.
Google Analytics
Google Analytics is an enterprise-class web analytics solution that provides us with rich insights into your website traffic and WebGoals Marketing effectiveness. Powerful and Robust features allow us to see and analyze your complex traffic data and adjust our strategies accordingly.
Google Places
Google Places refers to a way for your business to appear in search results based on location, often using display maps.
Google Sitemap Creation
Google Sitemaps is a service that allows you to submit ALL of your pages to the Google index. It’s particularly useful for making sure that dynamically generated URLs or pages that are not adequately linked to on your site get indexed. By submitting your URLs in a Sitemap, you help Google’s web crawler do a more complete and efficient job of crawling your site. Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.
Keywords
Words or phrases visitors used on the search engines to find your website. Keywords are a meaningful indicator of relevance. Keywords [the words or phrases people use in search engines] are the bridge between your website and new business. Each additional combination of keywords that blends with other modifiers represents an immense opportunity to branch out from your originating topic and encroach on various streams of revenue. You can appeal to a vast array of consumers by cuing in on search behavior since each person communicates intent through their queries. Keywords are the gatekeepers between consumers and conversion; the more keywords your website ranks for, the higher probability your pages have for ranking across a broader array of popular search phrases.
Keyword Research
Combinations of keywords can be researched to insure the most effective combinations that will bring traffic to your site.
Page Descriptions
Your Page Description is the first impression that Internet Searchers get after reading your Page Title on the search engine’s results page. Many of these Web searchers will decide whether or not to click to your site based on your page description. Most search engines, use the description tag for the Web page’s description. The description tag is also used for indexing your site with almost all major search engines.
For these reasons, make sure that your description tag is descriptive, unique, clear, and concise and contains keywords that people use when they are searching for your site. Do not use for example, “This is Company ABC’s Home Page”. This is neither descriptive nor unique. Also, use different descriptions for different pages. This will allow your results to be unique in the results page if multiple pages from your site are displayed together.
Page Performance Terms
Page Views
Counts the number of times visitor viewed the page.
Unique Views
Each unique visitor to the site. Does not count repeat visitors.
Percent of Total Page Views
Percent of the total number of views from all pages of the website that were to a particular page.
Average Time on Page
Provides the average time that visitors viewed the page.
Percent Exit
Refers to the percent of visitors that left the site after viewing that page.
Robots.txt
When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored.
Social Bookmarking
Social Bookmarking refers to the process of building one-way links to your website from social bookmarking sites (very beneficial for SEO).
Title Tag – Optimization
The title tag is the text that appears on your browser’s title bar. Writing a dynamic page title can be difficult. It has to LOOK attractive so people will click on your listing (AND you need to include keywords too!) A compelling title needs to use 65 characters or less. A title is required in every HTML and XHTML document. Writing good title tags is one of the most important aspects of SEO, and is the backbone of any solid Search Engine Optimization program.
Visits/Organic VisitsThe term ‘visits’ refers to the number of people that visited your website. Organic visits is the number of visitors received from search engines only, excluding paid advertising.