Business Goals Affected by Social Media
What are your business goals, and how can social media help achieve them? Customer Support Keep your customers happy, see what they have to say about you on Twitter and Facebook. Address any Support Requests and see what you can do to manage the issue or connect the user with the appropriate department. Understanding the Customer Better By tracking customers you can learn more about their demographics: where they live, what they do, their age and sex. You can also learn about what interests...
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Groupon For Businesses? The good. The bad. The Ugly
The deal-of-the-day website Groupon has been growing tremendously since it began less than four years ago. Since then, thousands of businesses have taken to Groupon to offer discounted gift certificates to customers. As of 2010, Groupon has over 35 million registered users. A company that has that millions of users and is valued over 1.85 billion dollars must be doing something right. Groupon works for businesses because it guarantees a minimum number of customers. If the minimum isn’t...
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How to Leverage your LinkedIn Group
This week LinkedIn launched its brand new feature, analytics for Group owners. Now Group owners have the ability to track areas of the groups they’ve created and managed. The analytics tool provides insights into the Group’s members’ demographics, growth and interactions using charts, graphs and other visuals. What you can do with LinkedIn Group Analytics. 1. Look at your Group’s overall performance: When you don’t have time to go in depth to find information, use this tool. Using the...
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Domain Names with Keywords, Still Smart?
Choosing the right domain name might seem like a breeze after deciding what to name your business. But don’t take this task too lightly, there are some major benefits that come from having the right domain name. When choosing your domain name, be sure to have one that is rich with keywords. Doing so can boost your search engine rankings. Google places a lot of weight on domain names that exactly match the keyword search query. Using keywords in your domain name ranks you higher, leading more...
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An Expert’s Opinion: Gaining Customer Loyalty
With 13 years of experience and a client list that boasts Huggies, Enfamil, Nintento, Kelloggs, Kotex and more, Leigh Thornberry has an expert focus on Marketing to Moms. As the current Vice President of Strategy for IC Group and an experienced speaker the WebGoals team knew Thornberry’s presentation would be another high caliber MIMA Event. On Thursday, October 20th, Milwaukee Interactive Marketing Association (MIMA) hosted speaker Leigh Thornberry as she presented “Loyalty 101: What...
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Political Marketing Challenges the Politics of Engagement
Dave Meslin, a TED speaker and “professional rabble-rouser,” delivered the speech, “The Antidote to Apathy.” Meslin provides viewers the idea that apathy as we define it simply does not exist, instead, that we live in a “world that actively discourages engagement by constantly putting barriers and obstacles in our way.” The example of a city hall newspaper ad is used to show how politicians and city planners are intentionally excluding citizens, making it nearly impossible...
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