How to Leverage your LinkedIn Group
This week LinkedIn launched its brand new feature, analytics for Group owners. Now Group owners have the ability to track areas of the groups they’ve created and managed. The analytics tool provides insights into the Group’s members’ demographics, growth and interactions using charts, graphs and other visuals.
What you can do with LinkedIn Group Analytics.
1. Look at your Group’s overall performance:
When you don’t have time to go in depth to find information, use this tool. Using the Summary tab gives you a quick overview of your Group’s statistics, showing you one or two stats from each of the measurements. When you don’t have time to go in depth to find information, use this tool
2. Group’s Demographics:
By using the information posted on the Group’s members’ LinkedIn profiles, it shows you everything from location, industry, senority and more. This tool helps you understand who is in your group.
3. Group Growth:
This tab breaks down the growth of your group. Group owners are able to see how many members added that day and over the lifespan of the Group.
4. See how your Group is engaging:
Use this tool to see what kind of activity is occurring in your Group. Look at what people are discussing, maybe you’ll need to start more conversations to get them going, or steer the conversation in a more productive direction. See the results here.
Don’t have a Group? Here are the top 5 reasons to create and manage a Group on LinkedIn.
1. Gets your name out there:
Making and managing a Group is a great way to show associates and potential business partners your leadership. Taking on the venture of creating a Group and actively engaging your members is no small task and people will take note of the initiative.
2. Builds your network:
Having a Group is a great way to make more connections. You are an influencer and people want to show they have a connection with you. The bigger your network, the more opportunities there are for you.
3. It provides easy access to industry information:
Having a Group that is focused around a specific industry allows members to quickly view what people in their industry are talking about. It allows news, content and opinions to be easily shared amongst the Group.
4. It drives traffic to your website and LinkedIn profile:
Easily promote your website by posting about it in your Group. Make sure to include a link, and create a discussion about it. Or inform your Group’s members about any updates they should see on your site.
5. More opportunities:
As mentioned earlier, having a bigger network will give you more opportunities. LinkedIn gives you the chance to connect with people, learn about job openings, give and recieve referrals and stay up to date on your industry. Having these connections will be beneficial to you and your business when you need something from them in the future.
Take a look at our LinkedIn Glossary to clarify any terms.