Business Goals Affected by Social Media
What are your business goals, and how can social media help achieve them?
Keep your customers happy, see what they have to say about you on Twitter and Facebook. Address any Support Requests and see what you can do to manage the issue or connect the user with the appropriate department.
Understanding the Customer Better
By tracking customers you can learn more about their demographics: where they live, what they do, their age and sex. You can also learn about what interests them: who do they follow on Twitter, what movies are they seeing, what TV shows do they watch? By having a better understanding of your customer you are able to directly target them.
Nurture your customer relationships by keeping them happy online. If they say something positive about your company be sure to thank them. Let your customers know that you value their opinions and business.
Create a FAQ, service or contact page on your website that allows customers to find easy solutions instead of calling a hot-line.
Nurturing Sales Leads
Tweet at and about your leads. See what they are into and give yourself a reason to contact them again. Provide something on your site or Twitter that interests or benefits them.
Increase Customer Engagement
By being active on social media it gives your clients more opportunities to interact with your company. If you are vocal, they are more likely to be too and this content can drive more of their friends and followers to your content too.
Instead of hiring a recruiter, post about employment opportunities on the website, Twitter and Facebook. You’ll save money and could get a wider range of people applying.
Increasing your social media presence will drive my traffic to your website, creating more sales leads and ultimately increasing your conversion rate.
Drive Traffic to the Website
Tweet and post about your website, new blog posts, promotions and employment opportunities with links that lead back to the company site. Followers will read these and possibly click to your website.
Strengthen Brand Identity
Show a side of your company that is rarely seen. If you donate money or volunteer, tell your customers about that. This can also be a great opportunity to show a humorous side of your company.